The daily briefing for AI marketers, growth hackers, and operators.

TL;DR — Jeanne Jennings (Georgetown University) proposes a 'disclosure continuum' based on Context, Consequence, and Audience Impact rather than binary labeling. While internal segmentation requires no disclosure, high-consequence external content—like realistic human images—demands transparency to maintain trust. Tactical implication: Adopt this 3-part framework to filter 'disclosure noise' and only label AI use that materially affects consumer perception.

TL;DR — Typeface CMO Jason Ing warns that 'AI silos' are replacing data silos as the primary threat to efficiency. Integrating AI directly into campaign workflows—rather than treating it as a standalone tool—transforms it from a utility to a partner. Tactical implication: Audit current campaign creation processes to identify manual handoffs that agentic AI can automate.

TL;DR — TLDR AI argues that ads are crucial for OpenAI's profitability and sustainability. Strategy: ads create a circular economy. Growth: leveraging advertising to enhance AI capabilities.

TL;DR — Salesforce outlines the importance of analyzing customer feedback to develop actionable business strategies. Strategy: gather customer data effectively. Action: implement insights to improve product offerings.

TL;DR — 84% of companies report AI infrastructure drives gross-margin erosion, with training costs rising 2.4x annually (MarTech). Inference costs from dynamic agentic systems create invisible, compounding expenses that defy traditional licensing models. Tactical implication: Implement 'Levelized Cost of AI' (LCOAI) tracking per workflow and cap token usage for experimental agents to prevent silent margin bleed.

TL;DR — HubSpot's Loop Marketing framework replaces linear funnels with four AI-driven stages: Express, Tailor, Amplify, and Evolve. Early adopters see improvements in 30-60 days by unifying CRM, email, and analytics data to personalize content at scale. Tactical implication: Audit current funnels for 'dead ends' and implement the 'Amplify' stage by optimizing content for AI search (AEO) and community platforms.

TL;DR — Meta's Lattice 3.0 and Google's Gemini now prioritize ads triggering specific emotional signals, boosting ad recall from 45% to 68% in beta tests. A travel brand using YouTube's AdVibe Beta saw 27% higher CTR by optimizing for 'awe + nostalgia'. Tactical implication: Use generative tools like RunwayML to create emotional variants (calm vs. energetic) of video creatives for A/B testing against standard engagement metrics.

TL;DR — Gartner predicts 60% of brands will deploy agentic AI for continuous, one-to-one customer interactions by 2028, replacing channel-based campaigns. By 2027, 50% of influencer budgets will shift to authenticity safeguards like identity verification and provenance checks. Tactical implication: Pilot autonomous agents for a single customer journey phase (e.g., support or onboarding) and implement 'content provenance' checks in creator contracts now.